Review: Baby Massage With JOHNSON’S® TOP-TO-TOE® Baby Bath & Baby Oil

We were recently asked if we’d like to try a different bathtime routine for Baby L using JOHNSON’S® TOP-TO-TOE® Baby Bath in the tub, combined with an after bath baby massage using JOHNSON’S® Baby Oil Baby Oil.

JOHNSON’s® believe that giving your baby a massage after their bath means that there will be more smiles, more eye contact and more gurgles as your touch creates sensations that stimulate your little one’s brain. As part of a simple routine, bathtime and massage is seen as an ideal opportunity to create multi-sensory experience and nurture your baby’s ability to learn, think, love and grow. Regular massage has been shown to have a number of benefits for your baby, including:

  • Helping you and your baby to understand each other better
  • Soothing babies and reducing crying
  • Aiding digestion and helping relieve colic, wind and constipation
  • Helping babies to sleep more deeply and for longer
  • Relieving nasal congestion and teething discomfort
  • Helping develop good muscle tone, co-ordination and suppleness
  • Enhancing body awareness
  • Boosting the immune system
  • Improving skin texture
  • Helping calm and relax both parent and baby
  • Boosting parents’ confidence in handling their baby

We’d previously tried baby massage with the sprog when she was a lot younger. As a newborn, we built baby massage into our bathtime routine and also experienced it at various baby classes which we went along to. Although we enjoyed the experience, the sprog was a little hit and miss. It seemed to be very mood dependant – sometimes she’d enjoy it, whereas other times she’d just cry.

When she was happy with the massage though, we saw a number of benefits like the ones mentioned above. For me, it was a great way to bond – as she was only a few months old, she obviously couldn’t communicate, so the ability to get eye contact, smiles and other reactions was great. It was also really nice just spending a bit of time focussed solely on her, knowing that the skin-to-skin contact was helping her to develop her senses and shape her brain as a direct result of the time we spent doing baby massage.

With this in mind, I was keen to give it another go, hoping that a now 14 month old Baby L would be happier with an after bath massage. My review of the JOHNSON’S® products and baby massage experience is below:

Product Description

The products are described as:

Baby’s skin is more delicate than adult’s: it is not fully developed which can leave it vulnerable to irritations. That’s why JOHNSON’S® TOP-TO-TOE® Baby Bath is designed to gently cleanse baby’s sensitive skin and hair. With carefully selected ingredients, it is so mild and gentle it is suitable for the first bath. In fact, a recent independent clinical trial has proven that Top-To-Toe Baby Bath is as safe to use as water alone, from the very first day.

  • Independently proven to be as safe as pure water
  • pH skin neutral & hypoallergenic
  • Soap, dye and paraben free
  • Meets our strict No More Tears criteria to be mild to skin and eyes

Babies have delicate skin, which can lose moisture faster than adult skin. That’s why JOHNSON’S® Baby Oil is especially developed for newborn skin, creating a light protective barrier on the skin. For baby soft and glowing skin, step out of the shower and apply on wet skin and pad dry. 

  • It locks in more than double the moisture than baby lotion.
  • Ideal for baby massage.
  • Hypoallergenic, dermatologically tested.
  • Best for Baby, Best for You.

Johnson's Top to Toe Baby Bath Wash and Baby Oil

Product Experience

Over the past couple of weeks, we’ve been using the JOHNSON’S® TOP-TO-TOE® Baby Bath and the JOHNSON’S® Baby Oil as part of our bathtime routine. Well, when I say “our”, I mean the sprog’s – the missus hasn’t quite let me bring the Baby Oil into the bedroom just yet…anyway, I digress…

We’ve used JOHNSON’s® products previously and know that they are some of the best on the market when it comes to being kind and gentle to the little one’s skin. Therefore, we were looking forward to trying these out as we hadn’t used these two particular products before.

Johnson's Baby Baby In Bath 1

The first step of our JOHNSON’S® baby bathtime was to run a bath using the TOP-TO-TOE® Baby Bath. As you’d expect, it was very easy to use – you simply depress the top to get a squirt of liquid out of the bottle. This can be added to running water in the bath and swirled with your hand or placed onto a hand / sponge then lathered onto your tot. Our method has always been the former, as we’ve used the product as a replacement bubble bath, then used the bubbly water to give her hair, face and body a wash.

We’ve had no issues whatsoever with the TOP-TO-TOE® Baby Bath – it’s provided enough bubbles for bubbly bathtime fun, there’s been no skin irritations we’ve noticed and it didn’t sting her eyes as it’s No More Tears. All in all, the sprog continued to enjoy her bathtimes and we were happy knowing that the product was mild and gentle.

Johnson's Baby Baby In Bath 2

The next part of the JOHNSON’S® baby bathtime was the massage using the Baby Oil. We’ve tried baby massage at various times of the sprog’s 13.5 months on the planet – sometimes it has gone well, other times it hasn’t. Baby massage always felt like a great way to bond with the tot and to stimulate her senses, however this wasn’t always easy if she was upset. We therefore learnt to pick our battles – if she was in a great mood, then we’d go ahead with it, if she was a little cranky, then we’d not bother.

I was therefore keen to see how much the little one would enjoy baby massage now she was older. However, I was slightly wary – the sprog will rarely sit still and often cries when she has her nappy changed, so a nice, calm, relaxing massage was always going to be a challenge.

Johnson's Baby Baby Massage Oil dad 1

Once out of the bath and towelled dry, I used the JOHNSON’S® Baby Oil as part of the sprog’s massage. To use the oil, you just need to pour small amounts of the liquid onto your palms, rub your hands together to warm the liquid, then gently apply onto the skin. This helps to moisturise and protect your little one’s skin as it locks in double the moisture when compared to lotion, as well as helping to stimulate their senses as part of the baby massage experience.

Having previously done a bit of baby massage before, I kind of knew what I was doing, however it was useful to check out the baby massage information available on the JOHNSON’S® website. I mainly focussed on doing fast and fun movements which would help to entertain her – so things like rolling my hands down her leg like you would when making a plasticine sausage (sorry for the crap description!), crossing and uncrossing her arms across her chest and rubbing down her back if she was sat up. I tried to do some more gentler strokes, but she was having none of it and wanted to crawl away.

Johnson's Baby Baby Massage Oil Mum

In total, about half of the massages we did over the couple of weeks were what I’d call ‘happy’ or ‘successful’. The other half were abandoned halfway through once she got bored, agitated or unhappy. As such, our experience this time was pretty similar to when we tried baby massage when she was younger – a bit of a mixed bag.

I think a lot of this is down to the baby though – our little one just doesn’t stay still and she’s not particularly affectionate. From the moment she wakes, until the moment she goes to sleep, she’s continually moving, climbing and exploring, so I can understand why she may not want to stay still for a massage. I do however know plenty of babies who like massages, so the personality of the sprog must play a part. In addition, I think repetition is key – if you start early and stick with it, your little one will be more open to continuing when they’re that bit older.

Johnson's Baby Baby Massage Oil dad 2

I really like the idea of baby massage and have enjoyed the experience with the little one when she is in the right mood. I feel it is a great bonding session – particularly for a dad – and it is fantastic to see your little one enjoy the multi-sensory experience that baby massage brings. It will be something that I continue with Baby L, but the likelihood is that it will probably be more of a quick, 30 second massage in order to put Baby Oil onto her skin. Still, if it’s not something you’ve tried with your little one, I’d definitely suggest giving it a go.


The JOHNSON’S® TOP-TO-TOE® Baby Bath costs £3.49 and the JOHNSON’S® Baby Oil will set you back £2.49 – both products can be bought from all major retailers. For me, this is a pretty standard price for baby bathtime products and I’d have no qualms in spending this amount on them in the future.


We enjoyed using both the JOHNSON’S® TOP-TO-TOE® Baby Bath and JOHNSON’S® Baby Oil and have no qualms at all about using them again or recommending them to others. Both products did exactly what we expected – the TOP-TO-TOE® Baby Bath was gentle and kind to the little one’s skin, whilst the Baby Oil helped to lock in the moisture and keep her skin soft.

The Baby Oil is particularly good when it comes to baby massage as part of a regular routine after a bath. I’m a big fan of baby massage and the benefits it brings – including bonding, developing senses, relieving discomfort, improving confidence etc – however, our little one needs to be in the right mood to enjoy it. As she’s now at an age where all she wants to do is explore, this makes things a little more challenging to get her to sit still for any decent length of time. Still, when I manage to get 30 seconds of non-movement from her, the eye contact, giggles and feedback from her makes it all worthwhile.

The DADventurer Star Rating

JOHNSON’S® TOP-TO-TOE® Baby Bath – 5 out of 5 stars

JOHNSON’S® Baby Oil – 5 out of 5 stars

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