Supporting The Lullaby Trust’s Beards For Babies Campaign

I have a beard.

I have a baby.

I have a soft spot for good causes.

Imagine my delight when I heard that there was something that brought all three of these things together into a lovely melting pot of hair, little humans and doing good for others. This is exactly – well, maybe not ‘exactly’ – what is happening from 1st to 26th June when The Lullaby Trust launch their brand new fundraising campaign encouraging dads to grow their facial hair (or shave it off if they already have a beard) for a good cause.

The Beards For Babies campaign hopes to raise money to maintain the charity’s bereavement support service for families who have lost a child to Sudden Infant Death Syndrome (SIDS) and to fund vital ‘cot death’ related research. In the UK, SIDS continues to claim the lives of babies, with an average five infants dying unexpectedly with no cause each week. I’ve luckily not personally been affected by SIDS, however that doesn’t stop me worrying about it pretty much every night or feeling huge sympathy for any family impacted.

To take part in this great campaign, all you need to do is sign-up to Beards For Babies to receive a fundraising pack, then either grow a beard or shave yours off. Each bloke taking part is asked to donate £5 to The Lullaby Trust by texting BRDS01 £5 to 70070, or by setting up an online Virgin Money Giving or Just Giving page. You can share your beard-growing or clean shaven exploits on social media by using the hashtag #BeardsForBabies.


I’m a big fan of The Lullaby Trust and think they do some incredible work to support families, conduct research and raise awareness of SIDS, such as the recent Safer Sleep Week. So please consider donating £5 to the cause, letting the blokes in your life know about the campaign, and spreading the following advice on how to help reduce the tragedy of SIDS occurring:

  • Always place the baby on its back to sleep
  • Keep the baby smoke free during pregnancy and after birth
  • Place the baby to sleep in a separate cot or Moses basket in the same room as you for the first 6 months
  • Breastfeed the baby, if possible
  • Use a firm, flat, waterproof mattress in good condition
  • Try not to sleep on a sofa or armchair with the baby
  • Don’t share the bed with a baby if you drink, take drugs or are extremely tired
  • Avoid letting the baby get too hot

Happy beard growing!

N.B. This is a collaborative post written with The Lullaby Trust, however I was not compensated for my efforts as I support the work the charity does.

Photos from The Lullaby Trust via iCandy.

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