Assuming that your toddler is like ours, food plays an important part in their life. Chances are, if they’re not eating it, then they’re asking to eat it, talking about having eaten it or are playing imaginary games which features eating it. What’s more, I’ve noticed over the last month or so that Toddler L’s interest in food now encompasses helping me to prepare it and cleaning up after we’ve eaten it. All in all, it’s probably safe to say that we have a little foodie.
With this in mind, I bring you news of a partnership between baby and toddler food experts Ella’s Kitchen and supermarket chain Waitrose. The new campaign called ‘Little Foodies’ aims to create a nation of – you’ve guessed it – little foodies (#EllasLittleFoodies).
The idea is to inspire shoppers to prepare, cook and explore healthy food for their babies and toddlers, in order to help develop positive relationships between their kids and food. The partnership also sees Ella’s Kitchen take over Waitrose Cookery School for two days in March and April, plus gives you the awesome chance to win a pair of tickets to cook weaning recipes at the renowned cookery school – more on that below.
For us, it’s been really important to give Toddler L a good introduction and education around food since she started weaning. This not only includes the type of food that she’s eating, but also stuff like ensuring we eat together as a family and teaching her where food comes from. It’s no secret that kids are – how do I put this delicately – getting fatter, so I’m a big believer that educating and teaching them from an early age will help build healthy relationships with food throughout their life.
Generally, we’ve always managed to eat dinner together and want this to be a habit which continues as she grows up. Being able to have some undisturbed family time seems important in a day and age of constant distractions. Now that she’s that bit older too, we’ve been able to get her more involved in the preparation of food – be that growing our own veg or allowing her to help with cooking and baking. Sure, it can be bloody messy and irritating, but you’ve got to look at the bigger picture – the more she’s involved, the more she learns and the more she buys in to what she’s eating.
As a family who has enjoyed Ella’s Kitchen snacks, it’s no surprise to hear that I reckon this Waitrose partnership is a good ‘un and one I’m happy to be actively involved in. I’ll be bringing you some more news over the next few months – including my own visit to the Waitrose Cookery School – so keep your eyes peeled for that.
Ella’s Kitchen & Waitrose Little Foodies Competition
Ella’s Kitchen and Waitrose Cookery School are offering you and a friend the chance to win a day cooking tasty recipes for you little ones. On the day you will spend the day at Finchley Road Cookery School, watch a cooking demo by the chef, have a lunch freshly prepared by the chef, cook your own Ella’s Kitchen recipes, enjoy a glass of bubbly, have a Q&A session with the chef and take away lots of freebies & goodies.
To be in with the chance of winning one of 10 pairs of tickets, enter the competition here. Be quick though, the competition closes on 28th February. Good luck and maybe see you there!
N.B. This is a commissioned post in collaboration with Ella’s Kitchen for their Little Foodies campaign. I’m not involved in any aspect of the competition apart from helping to promote it. Full T’s & C’s are available on the link provided above.