Ever fancied yourself as a world famous chocolate connoisseur? Then this could be just for you! Cadbury is offering the chance to live out your chocolatey dreams by inventing the next Cadbury Dairy Milk, which will then be sold in stores nationwide. How cool does that sound?! Below, you’ll find details of the competition with my own chocolatey creation.
To enter the Cadbury Inventor competition, head on over to cadburyinventor.com where you’ll be able to create your Cadbury Dairy Milk concoction. You can browse through a whole load of different ingredients, which includes classic chocolatey partners such as hazelnuts, orange, mint and toffee, as well as some more, erm, unusual flavours not associated with chocolate like tomato and Dijon mustard.
You’ll be asked to choose up to three of your favourite flavours. Be warned though – there’s over 90,000 possible combinations to choose from, so picking the best mix isn’t an easy task! Once done, give your Cadbury Dairy Milk invention a name, enter your contact details and stick down a few words about what inspired your chocolatey concoction.
You have until 31st July 2018 to enter, at which point three finalists will be chosen and given the opportunity to visit Bournville – the home of Cadbury – to bring their chocolate bars to life. These Cadbury Dairy Milk bars will be sold in stores and put to a nationwide vote to determine the favourite.
The winner’s bar will then become the latest addition to the iconic Cadbury Dairy Milk range – alongside the likes of Caramel, Fruit & Nut, Wholenut, Oreo and Daim – and be available to buy in supermarkets from June 2019. Oh, and if that’s not enough, the winning chocolatier will receive a year’s supply of their invention! Full T’s & C’s can be found here.
As part of promotion of this competition, Cadbury asked me to share what my dream Cadbury Dairy Milk bar would contain. Sadly, I can’t actually enter the competition as I’m working with Cadbury, but that’s a good thing for you guys because mine was definitely the winner! So, let me proudly introduce my invention – the Cadbury Dairy Milk Bumpy Path.
Cadbury Dairy Milk Bumpy Path
Creating this chocolate bar has taken way longer than I planned – but it was so worth it! I thought it’d be a 10 minute job to choose my favourite three ingredients, however I was wrong. What I’d not anticipated was the huge choice of ingredients and the different flavour combinations available.
When I thought I’d settled on my chocolatey idea, I found a different ingredient that took me back to square one. This happened again and again and again. In a way, it was a lot like choosing your Fantasy Football team – chopping, changing and tinkering with the lineup until you’re 100% happy with your selection and ready to take on the world.
Anyhoo, first I made a list of all of the ingredients I’d like to see in a chocolate bar. There were some definite no-nos – for instance, I don’t like nuts – but this still left me with a large list including the likes of strawberry, blueberry, raspberry, cherry, cookie, Oreo, Daim, popcorn, crunchy caramel, honeycomb, Toblerone, brownie, marshmallow, fudge and salted caramel chips to name a few.
Next, I started getting all chefy about the task by thinking up some classic combinations. Raspberry and white chocolate. Salted caramel and brownie. Lemon and lime. You get the gist. Then it hit me. How about taking some inspiration from my all-time favourite coffee shop treat – the rocky road.
Consisting (usually) of biscuit, marshmallow and dried fruit, I reckon it’d be the perfect inner for a bar of Cadbury Dairy Milk. However, I wanted to put my own twist on it and also ensure that it was far enough away from the already existing Cadbury Dairy Milk Tiffin (digestive biscuit and raisins). Therefore, what I ended up selecting was (1) Cookie, (2) Marshmallow, and (3) Cherry.
With a bit of crunch, a bit of squish and a bit of sweet, I reckon this is a winning combo. Sounds and looks pretty tasty, eh?! Think you can do better? Then head on over to cadburyinventor.com, enter the competition and see what chocolatey invention you can create.
N.B. After creating this awesome idea, I became aware that there’s a Cadbury Dairy Milk Rocky Road sold in New Zealand. However, I think my ingenious name change and improved recipe definitely makes my chocolate bar better than that one!
Disclosure: This is a commissioned post in collaboration with Cadbury.