Policies: Disclosure, Cookies & Personal Data

The following page sets out a number of important points about using The DADventurer, including disclosure, cookies and personal data. Please read the below carefully to ensure that you fully understand and accept it. Your acceptance is deemed to occur upon your first use of this blog. If you do not accept and agree to the below, then please be advised to stop using the blog immediately. This policy is valid as of 1st July 2014 and was last updated on 26th April 2018.


Commissioned Content

Some of the stuff I write on the blog is in collaboration with brands. They’ve got in touch with me to see if I want to work with them to do stuff like promote their campaigns, raise awareness of a cause, review a product, come along to an event etc. I’m therefore paid by brands to make this happen – this could be creating a sponsored post, writing a review, hosting a giveaway or filming a video.

I know not everyone trusts sponsored content. But, for me, it’s a bit like opening a magazine and seeing an advert for a company or noticing a product being strategically placed in direct view of the camera on a TV show. Companies want to promote what they do. Brands are always looking for ways to reach customers and the whole world of blogging, vlogging and social influencing has opened up new ways of doing this.

Why am I telling you this? Well, I want to be transparent, open and honest, whilst adhering to CAP and ASA guidelines (such as here and here). If I’ve been commissioned to write something or given a product in exchange for a review, then I want you guys to know this. I do this by writing a disclosure statement at the bottom of the post saying something like ‘this is a commissioned post written in collaboration with Brand X’ or ‘product Y was sent to me with the purpose of writing an honest review in exchange’. I also include a ‘commissioned post’ badge at the top of a post when it is paid. (Please note, old posts will still have disclosure, but the wording may be different.)

Let me just stress though that I don’t put anything on the blog that I don’t want on there. I don’t accept guest posts as I don’t want someone else’s words tainting mine on my own blog. Similarly, I’m not going to work with a brand that I don’t like and I’m not going to say something that I don’t believe. If I’m asked to promote a campaign that I don’t care about, then I’ll pass. If I don’t like a part of a product, I’ll mention that. Brands are paying for my time, effort, words and to appear on my blog – they are not paying to get me to say what they want.

Affiliates And Advertising

I also make money through affiliate links with the Amazon EU Associates Program. This is an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon. So, that basically means that if you click one of these links and then purchase something from Amazon, I’ll get a small fee based on a percentage of what was spent. Again, I’ll put a disclosure statement at the bottom of any post which includes an affiliate link. (Please note that some old posts may not include this statement).

I also use Google Adsense which is a web-advertising service from Google. This displays targeted text, video or image advertisements on the blog as a way of earning advertising fees. Google Adsense uses small text files called “cookies” which are stored on your computer to allow the analysis of the use of the site (more on that below). Google Adsense also uses small invisible images called “web beacons” to gather information. For more information on how Google uses information, please click here.



Like most websites, this blog uses ‘cookies’ as a way of improving your experience. Cookies are small text files containing a string of characters that can be placed on your computer / mobile device to allow a site to know if you’ve visited before.

They can then be used to help understand how the site is being used, help you navigate between pages efficiently, help remember your preferences, and generally improve your browsing experience. Cookies can also help ensure marketing you see online is more relevant to you and your interests.

There are a number of third parties connected to the blog who may use cookies. This includes the aforementioned Amazon EU Associates Program, Google Adsense, as well as Google Analytics, Disqus and WordPress.

You can delete cookies by following these instructions and if you wish to disable your browser from receiving cookies, you can follow these steps. If you choose to disable cookies though, it may affect your experience of the site. You can find out more information cookie settings at third-party information sites.


Your data privacy and security is important and I’ll treat it with respect. It will never be passed on, sold or used for any other purposes than those listed below. You may request a copy of any data held about you by under the Data Protection Act 1988. Such requests should be submitted to dave@thedadventurer.com and a small charge may be made for providing this information (more information here). If you believe any information I hold about you is incorrect or incomplete, please get in touch and any inaccuracies will be corrected as soon as possible.

Blog Comments

This blog uses Disqus, which is an online public comment sharing platform. This allows users to login and create profiles to participate in conversations on the blog. If you decide to comment on a blog post, then that comment will be displayed for everyone to see and allow people to reply to it. The blog does not do anything with this information, however, as part of this service, Disqus may collect personally identifiable and non-personally identifiable information such as name, email address, browser information and IP address. Please check out Disqus’ privacy policy here for further information.

Newsletter And Marketing

The DADventurer provides a free newsletter which readers are able to subscribe to in order to be kept up to date with the latest blog-related information (blog posts, giveaways, reviews etc). By subscribing to the newsletter, you agree to be contacted for marketing purposes, namely to receive an automated email whenever a new blog post is published and to receive ad hoc communication, such as a monthly newsletter or to ensure your details are up to date.

The newsletter is powered by Mailchimp and Mailmuch and uses a double opt-in subscription method. This means that to fully subscribe to the newsletter, you are required to fill out the online form with your contact information (email address, name), then click a link in an email to verify your wish to subscribe. This double opt-in method is seen as evidence that you have willingly chosen to subscribe for marketing purposes.

As part of subscribing, you agree that your personal information will be stored securely by Mailchimp and Mailmunch. This may include information such as name, email address, location, device, IP address and statistical information about things like percentage of emails opened. This information will only ever be used for marketing purposes (e.g. newsletter) and will never be passed on or used by another third party.

You are able to unsubscribe from the newsletter at anytime by following the unsubscribe instructions at the bottom of any The DADventurer email you have received, or alternatively email me directly to request a manual unsubscribe. By signing up, you agree that I may process your information in accordance with these terms.

Giveaways And Competitions

The blog occasionally runs giveaways and competitions on behalf of brands that I am collaborating with. Each giveaway will have specific Terms and Conditions of entry that you should familiarise yourself with prior to entry. Giveaways will be hosted using third-parties such as Rafflecopter and Gleam. To enter, you will be required to login to the service and provide personal information, such as name, email address and address.

This personal information will be stored by the third-party and be used to randomly select a winner, contact the winner, then pass the winner’s contact details over to the Brand / PR to send the prize. The winner’s name will be displayed on the Rafflecopter widget on the competition blog post. No other personal information will be shared with third parties, however certain generic information about the giveaway, such as total number of entrants and number of entrants by entry type, may be shared with the Brand / PR to give an indication of how successful the giveaway has been.

Google Analytics

The blog uses Google Analytics, which is a web analytics service offered by Google that tracks and reports website traffic. Through the use of a tracking code, a snapshot of information about the user is sent to Google Analytics every time you interact with the blog. This captures data such as page information (e.g. page being viewed), browser information (e.g. browser used, screen resolution etc) and user information (e.g. location and language).

This information is stored by Google Analytics for 26 months and allows aggregate data of the blog users to be analysed – individual, personal information is not available. This consolidated data can then be used for data analytics purposes, for instance, to monitor and report on stats, such as number of visitors to the blog, number of visitors who have viewed a particular page or visitors by location.


Reusing Material

Unauthorized use and/or duplication of this material without express and written permission from me is strictly prohibited. I’m happy for excerpts and links to be used, provided that full and clear credit is given to The DADventurer with appropriate and specific direction to the original content.


99%(ish) of the images used on the blog are owned by me as I’ve taken them. However, some of the images are from sources in the public domain and are  reproduced under the Creative Commons agreement that allow for reuse. If an image is reproduced under these terms, this will be mentioned either under the image or at the end of the post.


If you have any questions or concerns about the above information, please email me directly on dave@thedadventurer.com.